Client: Warner Bros. Discovery
Project: RAZE - Rebranding
RAZE is a 100% digital media owned by Warner Bros. Discovery aimed at generation Z.
Since September 2020 I have had the responsibility of directing the visual identity of the brand.
This graphic package redesign project was born from working on the day-to-day of the brand and understanding where we could improve visual quality.
This graphic package redesign project was born from working on the day-to-day of the brand and understanding where we could improve visual quality.
CREDITS
Art direction: Ignacio Straub
Design and animation: Ignacio Straub, Elephant in the Room
