Client: Warner Bros. Discovery
Project: RAZE - Rebranding
![](https://cdn.myportfolio.com/2ab26882c5026bb6baa595885d3763e8/7a2ac7b7-9b62-4252-892d-2ed61a79f392_rw_1920.gif?h=3428850777936316b7f8fafdc84d4ded)
RAZE is a 100% digital media owned by Warner Bros. Discovery aimed at generation Z.
Since September 2020 I have had the responsibility of directing the visual identity of the brand.
This graphic package redesign project was born from working on the day-to-day of the brand and understanding where we could improve visual quality.
This graphic package redesign project was born from working on the day-to-day of the brand and understanding where we could improve visual quality.
![](https://cdn.myportfolio.com/2ab26882c5026bb6baa595885d3763e8/444b3a78-7081-4dce-990c-cf19b9049052_rw_1920.gif?h=2cd920c3b1b4e35fefdd67524b66bf9f)
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![](https://cdn.myportfolio.com/2ab26882c5026bb6baa595885d3763e8/a65184bc-b3a7-49b3-ae4d-42c6800f212f_rw_1920.png?h=a536265f5c6582e9221cf1916b4e91fd)
![](https://cdn.myportfolio.com/2ab26882c5026bb6baa595885d3763e8/a08ef143-3d6e-49a8-994b-152564b0d04e_rw_600.png?h=46791ea971b63d2be9521040ee4d4770)
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![](https://cdn.myportfolio.com/2ab26882c5026bb6baa595885d3763e8/75dbf1fb-80af-4f39-a0ea-a56ef3fe1390_rw_600.gif?h=77ab5f5ea6d22a28abd2590c372b0528)
![](https://cdn.myportfolio.com/2ab26882c5026bb6baa595885d3763e8/5830ae10-7c87-4899-9e5b-d562d465fcf5_rw_600.gif?h=aee960e41213cedcc850a00fdc10c94b)
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![](https://cdn.myportfolio.com/2ab26882c5026bb6baa595885d3763e8/dad9769e-258c-46d7-89da-537ce73218d8_rw_600.gif?h=98118b3281a359d34e06b3933812efe7)
![](https://cdn.myportfolio.com/2ab26882c5026bb6baa595885d3763e8/8016ceb2-5441-43f3-abec-64c4a77ae2bc_rw_600.gif?h=f5a804111b2ad24038bcbf4094855fe6)
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CREDITS
Art direction: Ignacio Straub
Design and animation: Ignacio Straub, Elephant in the Room
![](https://cdn.myportfolio.com/2ab26882c5026bb6baa595885d3763e8/a421eff5-b651-410e-91ca-56d6d442b625_rw_1920.png?h=0153ab75f3e31b58f2eebc288847b02a)