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Referesh branding

Unitel

Unitel is the highest rating TV channel of Bolivia thanks to their original production level and quality image.

  • ClientUnitel
  • StudioMooco
  • DateJune-2019
  • CategoryBranding, Motion graphics
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The project

They commissioned us to renew the image of the channel and this going to do it in 2 stages.

01. Refresh branding

We had to take existing items of the brand universe and become them with current code and with improving quality

02. Rebranding

Develop a new visual code with a new strategy for the brand

First approach

Our first observation was that all pieces were so colourful but the colours have been combined without harmony criteria

Our premise

We decided to keep the colourful sensation, recover the bubble-like an identifier item and adding deep feeling in the whole pieces.

On this way, we decided to choose a wide colour palette but creating combine criteria.

First, we define three kinds of backgrounds.

Morning

Afternoon

Night

UNITEL_PALETA

Then, we stipulated use just two colour from the palette in each piece.

UNITEL_COLORES

In this way, we managed to maintain the colourful perception through all the promotions, giving a functional sense that mentally organizes the content with the schedule.

We developed pieces for the promotion of the channel contents.

Series and soaps operas

Where we have talent´s photographies.

Live shows

Where we don´t have talent´s photographies and we have to leave space on end pages to put footage or a logo.

Prime shows

Those are contents of prime time. In this case, we have to give a greater presence to the show´s brand.

UNITEL_LOGO

Fully editable

We developed a script so that the channel editors can create pieces for promotions quickly and easily. As well as fully customizable exports can be generated.

Finally, we developed 4 IDs with the idea of expressing the main concepts of the brand.

FAMILY - UNION - WARM

TRANSPARENT - HONEST - INFORMATIVE

ENTERTAINMENT - INNOVATION - LIVE

DRAMA - PASSION - HUMAN

ID_01

Credits

  • Art directionIgnacio Straub
  • ProductionIgnacio Straub
  • Graphic designersIgnacio Straub, Florencia Olivera and Jormer Marquez
  • 2d animatiorsIgnacio Straub and Jormer Marquez
  • 3d animatiorsIgnacio Straub ,Jormer Marquez and Franco Otta
  • Sound designerJulio Petitto
  • AE script DeveloperRainier Raydán
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