The project
They commissioned us to renew the image of the channel and this going to do it in 2 stages.
01. Refresh branding
We had to take existing items of the brand universe and become them with current code and with improving quality
02. Rebranding
Develop a new visual code with a new strategy for the brand
First approach
Our first observation was that all pieces were so colourful but the colours have been combined without harmony criteria
Our premise
We decided to keep the colourful sensation, recover the bubble-like an identifier item and adding deep feeling in the whole pieces.
On this way, we decided to choose a wide colour palette but creating combine criteria.
First, we define three kinds of backgrounds.
Morning
Afternoon
Night
Then, we stipulated use just two colour from the palette in each piece.
In this way, we managed to maintain the colourful perception through all the promotions, giving a functional sense that mentally organizes the content with the schedule.
We developed pieces for the promotion of the channel contents.
Series and soaps operas
Where we have talent´s photographies.
Live shows
Where we don´t have talent´s photographies and we have to leave space on end pages to put footage or a logo.
Prime shows
Those are contents of prime time. In this case, we have to give a greater presence to the show´s brand.
Fully editable
We developed a script so that the channel editors can create pieces for promotions quickly and easily. As well as fully customizable exports can be generated.
Finally, we developed 4 IDs with the idea of expressing the main concepts of the brand.
FAMILY - UNION - WARM
TRANSPARENT - HONEST - INFORMATIVE
ENTERTAINMENT - INNOVATION - LIVE
DRAMA - PASSION - HUMAN
Credits
- Art directionIgnacio Straub
- ProductionIgnacio Straub
- Graphic designersIgnacio Straub, Florencia Olivera and Jormer Marquez
- 2d animatiorsIgnacio Straub and Jormer Marquez
- 3d animatiorsIgnacio Straub ,Jormer Marquez and Franco Otta
- Sound designerJulio Petitto
- AE script DeveloperRainier Raydán