They commissioned us to renew the image of the channel and this going to do it in 2 stages.
We had to take existing items of the brand universe and become them with current code and with improving quality
Develop a new visual code with a new strategy for the brand
First, we define three kinds of backgrounds.
Then, we stipulated use just two colour from the palette in each piece.
In this way, we managed to maintain the colourful perception through all the promotions, giving a functional sense that mentally organizes the content with the schedule.
Where we have talent´s photographies.
Where we don´t have talent´s photographies and we have to leave space on end pages to put footage or a logo.
Those are contents of prime time. In this case, we have to give a greater presence to the show´s brand.
We developed a script so that the channel editors can create pieces for promotions quickly and easily. As well as fully customizable exports can be generated.